BeLeeVe Makeup: "The Skin Care with Color"

By Leona Christensen

Women seeking natural, flawless beauty can put their best face forward by turning to the power of the earth's crust. More than just cosmetics, BeLeeVe Mineral Make-up nourishes and heals skin while creating a glowing complexion.

"Our mineral make-up is a natural mineral-based make-up that's actually good for your skin and doesn't have that metallic, heavy look and feel of other mineral make-up,"said NAME. "An upscale cosmetic line, it is designed for women who care about what they're putting on their faces. It is well suited for every skin type and replaces conventional drug store or department store concealer, powder, foundation, blush, eye shadow and even lip color."

Available in a loose format or pressed into a compact, BeLeeVe Mineral Cosmetics are natural pigments, including micronized titanium dioxide, zinc oxide, and iron oxides. These finely-milled minerals provide chemical-free, broad-spectrum sun protection from UVA and UVB rays, explained Dr. Conwi. Unlike most advertised "natural" makeup, BeLeeVe Mineral Make-up contains no talc, alcohol, chemical sunscreen, preservatives or harmful additives and is also oil-free. The cosmetics are also water resistant, non-comedogenic and never tested on animals.

"Talc is a cheap mineral used to stretch out conventional make-up. Its molecules are larger in size than pulverized mineral make-up. Think large marbles versus sand granules," said Dr. Conwi, who wears BeLeeVe Mineral Make-up herself. "Talc-based cosmetics often leave the skin with a chalky, dry appearance and need to be retouched several times throughout the day."

Infused with freeze-dried, pharmaceutical-grade Vitamins A, C, E and D as well as calming lavender aromatheraphy, BeLeeVe Mineral Make-up smoothes, replenishes, soothe and protect skin and neutralizes free radicals for a natural, flawless complexion. Conventional makeup contains dyes that may be carcinogenic as well as perfumes or chemicals that can cause allergic reactions.

"Many women suffer from erythema, a technical term for abnormal redness caused by beauty treatments such as micro-dermabration, peels, bruising from injections or laser resurfacing and plastic surgery, "said Dr. Beelynda Conwi, a Lakewood Branch Manager and beauty consultant at Lakewood Cosmetic Store, a full-service salon.

"Also, women try to hide skin conditions like burns or scars, vitaligo, port wine stains, acne and rosacea under a thick layer of foundation, concealer and powder," adds Dr. Conwi. "BeLeeVe Mineral Make-up camouflages this discoloration, while healing the skin. BeLeeVe Mineral Make-up can stay on all night if you're too tired to take it off without causing breakouts or clogging pores. You should never go to sleep without removing traditional cosmetics purchased at drug stores or department stores."

With a broad range of pigments, BeLeeVe Cosmetics collection of crushed and pressed cosmetics can also be mixed together to create customized colors. The cosmetics are also highly concentrated and undiluted, lasting three times as long as conventional cosmetics. It will also last for years without spoiling. The versatile BeLeeVe Foundation is four products in one-foundation, concealer, skin care and sun block. The vibrantly colored cosmetics can be used as blush, eyeliner, eye shadow or lip color. It can also be used on the chest, arms and legs without transferring to clothing.

"BeLeeVe.com products are water resistant making it a perfect choice for our beach lifestyle," said NAME. "Once applied, the makeup stays on and is non-soluble so it won't streak or fade like other cosmetics. Women are invited to the BeLeeVe Mineral Cosmetics Store for a free make-over using BeLeeVe Mineral Make-up. While it only takes about 5 minutes, the end result is a dramatic improvement to her appearance and health."

For best results, BeLeeVe Mineral Makeup Foundation should be applied to a dry face, making sure that moisturizer has been completely absorbed by the skin, to prevent caking. To apply loose foundation, place a small amount into the lid of the foundation container. Use a kabuki or flat dome brush for medium coverage and the ultimate application brush for light coverage that is vigorously swirled in the minerals until it is absorbed into the brush's tapers. Next, tap the brush to remove the excess. There should be no visible minerals on the brush. To apply, buff the foundation into the skin beginning along the jaw line and moving towards the center of the face, buffing away frown lines. Keep buffing until you are satisfied with the coverage. The pressed foundation is applied like the conventional foundation, but less is needed. After applying foundation, apply finishing powder.